"Mimimon" picked up The Tujia Network's ads and marketing intelligence
Last night, "Mimimon" was pushed as scheduled, with the headline "Why do some people know what they want when they're 11?" , the end of the text shows that this is a soft text about Tujia network.
On the evening of May 20th, 7 million viewers decided in real time online about BMW's latest challenge, fireworks. Two new BMW X1s have completed a thrilling extreme challenge with at least 10 million online viewers.
Two vehicles loaded with rockets, in 30 seconds over the rugged, impact the dangerous peak, rushed to the top of the launch at the last minute. Continuous ramps, sharp bends, puddles, sandstones, extremely test the performance of the vehicle. In the moment the countdown is zeroed, the vehicle stands firmly at the top of the peak, two rockets are launched instantaneously, staggered in the night, forming the word "X1".
Comments.BMW, why don't you go to heaven?
Sprite recently announced its "League of Heroes" with Tencent in the context of the e-competition industry.（LOL）The brand officially reached the 2016 in-depth strategic cooperation. In this strategic cooperation, Sprite will not only spend 15 million to become the "Hero league" league system chief sponsor, the future of the two sides will also work together in the brand joint marketing and promotion, together in China to expand and deepen the Hero League tournament system. It is reported that in the scale of cooperation and depth of cooperation, have set a new high for the eSports industry and the traditional fast-food industry cooperation.
This promotion, Sprite will spend hundreds of millions of yuan this year to build 360-degree all-round dissemination, the main play is 1 billion bottles of Hero League-themed Sprite products. In addition, as the LPL's chief sponsor, Sprite's brand image will appear in front of tens of millions of LOL players and LPL audiences throughout the partnership.
Today, the Fund launched a circle of friends advertising, in particular, this advertisement for WeChat circle of friends advertising public service support.
In addition, the Fund will also launch today's joint new list of "the last article" campaign, calling on everyone to care for rural children in disaster areas, poor areas, the last WeChat left to children, a total of more than 800 WeChat public number to join the event.
Nanigans, an ad automation software company, surveyed North American marketers' advertising campaigns on Facebook and found that mobile video advertising spending grew 26 percent between the fourth quarter of 2015 and the first quarter of 2016. Game advertisers, in particular, spent 35% of their mobile ad spending on video in the first quarter. The share of video advertising in mobile advertising spending by gaming companies increased by 122% from the first quarter of 2015 to the first quarter of 2016.
A February 2016 RBC Capital Markets and Advisor Age survey found that 12 percent of U.S. marketers had purchased Facebook auto-play video ads, and 57 percent would buy them in the next six months. Only 7 percent of respondents said they would never buy Facebook auto-play video ads.
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